ABOUT EQ BOU
Elevate Your Everyday Wardrobe with eq bou
It all started with a hoodie. Zilpah Hartley, the founder of eq bou and a busy mum of three, couldn’t find the perfect hoodie—something minimalist yet grown-up, stylish but still cozy enough for everyday wear. So, she designed it herself.
Introducing the Deryn Hoodie. With its clean lines, flattering neckline, and signature side pockets, it’s quickly become a wardrobe essential. Our core colours are restocked regularly, and we’re always introducing limited-edition seasonal shades, so there’s always something new to love.
Designed by Women, Tested by Women
Alongside running eq bou, Zilpah also owns an award-winning clothing store, where she’s spent years helping women find styles they love. Every new design at eq bou is tested on real women—gathering honest feedback on fit, feel, and colour. The result? A collection of stylish, comfortable wardrobe staples designed for real life.
At eq bou, we believe your everyday wardrobe should empower you to feel confident, comfortable, and effortlessly stylish. Our collection combines soft, durable fabrics with clean, modern designs that complement everything in your wardrobe. Whether you're juggling school runs or relaxing on weekends, our clothing is built to keep up with your lifestyle.
Make It Your Own with eq bou
From our signature Hoodie to versatile joggers and loungewear sets, eq bou offers essential pieces designed to elevate your everyday wardrobe. Discover your new favourite wardrobe staples and see why so many women keep coming back for more.
Thank you for joining us on the journey.
Zilpah and team xx