Lost Your Style Mojo? You’re Not Alone.

And here's how to gently get it back

There’s this quiet moment many of us face — usually somewhere between life’s curveballs, raising kids, job changes, caring for others (or all of the above). One day you open your wardrobe and think: 
"Who even am I in these clothes?"

You’re not alone. Our bodies change, our lives evolve, and the things we wore in our 30s might no longer feel quite right. That doesn’t mean you’ve “lost it” — it means you’ve outgrown it.

So how do you find your style again?

Start small

One great pair of trousers, a top that makes you stand taller, or a jumper you actually want to wear — these are the pieces that make mornings easier. We’ve built eq bou around exactly this idea: easy, everyday style for real women.

Ask for help

Pop in. DM us. Book a styling session. Call in to our Weekday Wardrobe Club every Thursday from 10.30. There’s no pressure to buy — we just love helping women find pieces that work. Sometimes all it takes is someone saying, “You know what? That colour looks amazing on you.”

Let go of the ‘shoulds’

You don’t have to wear high-waisted jeans. You don’t have to dress like someone younger or older than you. Style isn’t about age. It’s about how you feel. At eq, we get that.

Give yourself time

Reclaiming your style is like building a muscle — the more you do it, the easier it gets. And we’re here to help, every step of the way.

And remember if you’re feeling stuck, come join us at our next Weekday Wardrobe Club — coffee, cake, no judgment, just honest styling advice and a few laughs. Because feeling like yourself again is always worth the time.